In memory of Steve Jobs (nº 11)

It is only one year gone since Steve Jobs passed away but it seems ages to me.

He was loved and hated with the same passion and fervor, and he still is.

I don't want to spend today time analyzing his success and defeate, his genious and darkness; I just want to remember one of his most famous sentences, which in my opinion should be leitmotif for the next generations in order to improve the world they are going to inherit.

"Stay Hungry, Stay Foolish"

Introduction to "Design Thinking" innovation method (nº 4)

Introduction

I recently had the great fortune to know the innovation method called design thinking, which is beginning to be implemented in our environment thanks to people like Amalio Rey (lecturer of the master class in which I participated). 

We could say that this method was designed by Rolf Faste at Stanford University in the decades of the 80s and 90s, but its basis were forged some decades before with the work of people like Herbert A. Simon or Robert McKim. 

David Kelley was a pioneer of its use on a practical level, with his brother Tom Kelley and the founding of IDEO at the end of the 70s. 

TED2012

 

How to build your creative confidence

The use of this tool in the business world has become famous thanks to companies like IDEO and of course, the Design School at Stanford University, which remains pioneer teaching this method to new generations of entrepreneurs and people involved with design management.